03 — Services
SEO
Search is no longer one game. People still google — but they also ask ChatGPT, read AI Overviews instead of clicking links, and trust whatever their assistant recommends. Ranking first is no longer the whole job: being the answer is.
So we treat search as one system with four layers: SEO so you can be found, AEO so you are the answer, GEO so AI assistants know who you are and have reason to cite you, and SXO so the visit turns into an enquiry. Each layer reaches people the others can't — and together they compound.
The modern search stack
Four layers, one system
SEOSearch Engine Optimization
The foundation: when people google what you sell, your pages show up — and deserve to.
We work on
- A technically sound site: fast, easy to crawl and properly indexed.
- Pages built around what your customers actually type — in Bulgarian and in English.
- Real depth on the topics you want to be known for, so search engines treat you as an authority on them.
- A clear identity: who you are, what you offer and where — stated consistently everywhere search engines look.
What it growsPositions & search traffic
AEOAnswer Engine Optimization
Many searches now end on the results page. AEO makes your content the answer shown there — the highlighted snippet, the expanded question, the reply a voice assistant reads aloud.
We work on
- Direct, well-structured answers to the questions your customers really ask.
- FAQ sections and question-led pages, marked up so search engines can lift them cleanly.
- Content shaped for featured snippets and “People also ask” results.
- Natural, spoken-style phrasing that also works for voice search.
What it growsAnswer-box wins & question coverage
GEOGenerative Engine Optimization
When someone asks ChatGPT or another AI assistant for a recommendation, it answers from what it knows and what it can verify. GEO works on making your brand part of that answer.
We work on
- Structured data on every page, so machines read your business the way people do.
- The same facts about your brand across the web — the signals AI systems rely on to know who you are.
- Content worth citing: clear claims, named sources, genuine expertise.
- Brand mentions in the places AI systems already trust.
What it growsAI mentions & brand citations
SXOSearch Experience Optimization
Being found is half the job. SXO makes sure the visit that search earned turns into an enquiry, a booking or a sale.
We work on
- Pages that load fast and work flawlessly on a phone.
- Content that answers the visitor's question on the first screen — not the fifth.
- Clear calls to action, placed where the decision actually happens.
- A short, obvious path from landing page to enquiry — measured, then improved.
What it growsEnquiries & conversion
Why it compounds
One system, not four services
Classic rankings alone miss every search that ends in an AI answer — the person gets a reply and never sees your link. Answer-box and AI-citation work alone has nothing to stand on: assistants and snippets draw from sites that are technically sound and genuinely authoritative. And traffic without SXO is vanity — visitors who arrive, look around and leave.
That is why we don't sell the layers separately. The same team that builds and repairs the site writes the answers, structures the data and tunes the path to enquiry — so every layer strengthens the next instead of pulling against it.
We track what each layer brings — positions, answer-box wins, AI mentions, enquiries — in reports you can actually read. What we won't do is promise a position: no one honest can. We promise the work, done properly and measured openly.
Proof
This site is the demo
We built this website the way we optimize our clients': structured data on every page, clean semantic markup, fast loading on real phones, and full Bulgarian and English versions that search engines can tell apart. At launch it scored 100 out of 100 for SEO in Google's Lighthouse audit. The questions below are marked up for answer engines, too — this page practises what it describes.
Questions
Straight answers
What is GEO?
GEO — generative engine optimization — is the work of making your brand visible in AI-generated answers: ChatGPT, Gemini, Perplexity, Google's AI Overviews. These systems answer from what they can read, verify and trust, so GEO focuses on structured data, consistent facts about your business across the web, and content worth citing. You may also see it called AIO or LLM optimization — the goal is the same.
Is SEO dead?
No. It is the foundation everything else stands on. AI assistants and answer boxes draw from the same web that search engines index — a site that is slow, hard to read or thin on content gets passed over by both. What has changed is that ranking is no longer the whole job.
How is AEO different from SEO?
SEO earns your page a place in the results. AEO shapes your content so it can be shown as the answer itself — a featured snippet, a “People also ask” entry, a voice reply. In practice that means answering real questions directly, structuring pages clearly and marking them up so they can be lifted cleanly.
How long until we see results?
Honestly: it depends on your starting point, your market and your competition — and nobody can guarantee positions. Technical fixes are often picked up within weeks; content and authority build over months. AI visibility is the newest and least predictable layer. We agree on what to measure at the start and report on it openly, so you see movement — or the lack of it — early.
Do you work in Bulgarian and English?
Yes — both. Bulgarian and English search behave differently, so we research what people really type in each language rather than translating keywords. The same goes for AI assistants: the questions differ by language, and so do the sources behind the answers.